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Virgin America sweetens First Class with Humphry Slocombe ice cream and more

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Flying First Class on Virgin America just got tastier with the addition of Humphry Slocombe icea cream, new cocktail service, table linens and other amenities. The California-based carrier announced today that is offering a new enhanced First Class menu and service on its long-haul business flights between San Francisco and Los Angeles to Newark, New York, Boston and Washington, D.C. (Ronald Reagan Washington National Airport) – as of March 4, 2014.

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In addition to its traditional after-takeoff cocktail service, inflight service will include cocktail hors d’oeuvres of roasted tomato, marinated artichoke heart, olive and mozzarella skewer, served with warmed mixed nuts – as well as a choice of two appetizers and three entrées in-flight. The icing on the cake is the debut of the airline’s first custom ice cream flavor, developed in collaboration with San Francisco’s cult favorite ice cream maker, Humphry Slocombe.

The airline wants your help in deciding the soon-to-be signature Virgin America ice cream flavor by casting a vote (between today and Feb. 28) via Twitter for one of three exclusive ice cream flavors created for the airline by Humphry Slocombe. The flavor with the most votes will become the airline’s signature ice cream flavor and will be served up alongside Humphry Slocombe’s delicious Tahitian Vanilla on SFO-originating flights in First Class starting March 4, 2014.

Travelers in any cabin can also score a free scoop of Humphry Slocombe’s ice cream at either of the outlet’s two San Francisco locations (The Ferry Building & Mission) by presenting their Virgin America boarding pass from March 4-June 30th. The airline is also updating its First Class service settings, with hot towel and linen table service available on all flights. Full menu highlights are listed below.

Humphry Slocombe – ranked as “SF’s Best Local Ice Cream” by Thrillist - was founded in 2008 in San Francisco and, like Virgin America, is known for its witty and inventive approach to mixing unusual flavors – like the bourbon and cornflakes featured in their popular “Secret Breakfast” flavor..

Guests traveling through SFO’s T2 today can taste test the new Virgin flavors before casting their vote. The three flavors are:

  • · #ButterByMoodlight: Inspired by Virgin America’s signature moodlighting, this flavor is a creamy combination of brown butter and blueberry glaze.
  • · #RedHotBanana: Combines buttery banana cream with sweet cinnamon spice from mashed Red Hot candies.
  • · #CoconutBlondAmbition: A nod to Virgin Group’s inimitable founder Sir Richard Branson, Humphry Slocombe’s signature vanilla marshmallow fluff mingles with lemon citrus sorbet and a creamy coconut finish.

Passengers flying First will be treated to an even more upscale menu and service experience as of March 4, with offerings such a mixed herb salad with bresaola, soba noodles with lemongrass shiitake broth and faro risotto with spring succotash. Check out the complete menu here.

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