Unappreciated women are more likely to cheat the day after Mother's Day

Mother’s Day alert! Neglected moms are more likely to cheat on their mates the day after Mother’s Day.

Ashley Madison, the infamous online dating site for married people looking to cheat, reports that on the Monday after Mother’s Day, they experience a colossal surge in female memberships.

It’s their 2nd busiest day of the year. (The day after the Valentine’s Day is the first.)

Post-Mother's Day Infidelity Statistics

On a typical Monday, Ashley Madison averages between 2500 and 3000 new female memberships.

However, in 2009, more than 24,000 new women signed up the day after Mother’s Day.

Last year, in 2010, there were over 30,000 new post-Mother’s Day sign ups – 31,427 to be exact.

67% of those new female sign-ups identified themselves as stay-at-home-moms.

Over 2/3 of these stay-at-home-moms had been considering an affair before Mother’s Day

What pushed these women over the edge and made them decide to actively pursue having an affair by signing up with Ashley Madison to search for a willing mate? See Study on Mothers Who Cheat.

What Made Mother’s Day the Turning Point

Noel Biderman, founder and CEO of Ashley Madison, has a theory as to why post-Mother’s Day female sign-ups at Ashley Madison traditionally exceed new female memberships on all but one other day of the year.

Biderman says, “On Mother’s Day women in general expect to be celebrated by their partners. However, for many already suffering from a lack of appreciation, this day represents a continuation of neglect and disappointment.”

He points out that women have affairs for different reasons than men, saying, “Whereas men are usually looking for sex, women tend to seek attention that they're not getting at home. This lack of attention often makes them feel undesirable -- and feeds their need for validation.”

Infidelity studies prove Biderman’s statements to be true. See Study on Mothers Who Cheat.

Research indicates that men tend to cheat for sexual reasons, while women cheat primarily because of emotional dissatisfaction. See Why Women Cheat vs Why Men Cheat- They Cheat for Different Reasons.

A woman who feels ignored, neglected, unappreciated, devalued, or taken for granted is more inclined to give serious consideration to cheating on her mate. See 14 Kinds Of Women Most Likely To Cheat On Their Mate.

Mother’s Day is one of the few times of the year when a woman with children expects to receive some type of acknowledgement or special attention – especially from her mate.

If the day falls short of her expectations, for many women, it may just be the last straw. See Will She Cheat on You?

Is Your Relationship at Risk?

Tomorrow, Biderman and his staff at Ashley Madison are expecting the usual onslaught of female sign-ups from disillusioned mothers who have decided to have an affair.

To the men who are reading this, ask yourself if your relationship is at risk. See Men Who are Victims of Female Infidelity are Usually the Last to Know.

If there’s any doubt in your mind, you might want to take steps to make sure that your wife or girlfriend is not among the thousands of neglected moms who will sign up with Ashley Madison tomorrow so they can begin cheating on their mates.

For articles with practical advice for on dealing with all types of infidelity, from discovery to recovery, visit www.NationalInfidelity.com, or see the list below.

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Ruth Houston is a New York-based infidelity expert who is frequently called on by the media to comment on high profile infidelity and popular infidelity issues in the news. She is the founder of www.InfidelityAdvice.com, the author of Is He Cheating on You? - 829 Telltale Signs, and publishes the Infidelity News and Views blog. To interview infidelity expert Ruth Houston, or have her speak at your next event, call 718 592-6029 or e-mail InfidelityExpert@gmail.com

For more information on cheating women or female infidelity, visit www.NationalInfidelity.comor see the list of articles below.

Men Who are Victims of Female Infidelity are Usually the Last to Know

Why Women Cheat vs Why Men Cheat- They Cheat for Different Reasons

14 Kinds Of Women Most Likely To Cheat On Their Mate

Is She Cheating? Most Husbands and Boyfriends Find Out Too Late

Is She Cheating? – 21 Ways You Can Tell (free report on female infidelity)

How Men Are Affected by Female Infidelity

Will She Cheat on You?

Study on Mothers Who Cheat

Infidelity Traps - 12 Ways People Unintentionally Get Drawn into Cheating on Their Mates

10 Innocent Actions that Can Lead to Infidelity

How Emotional Infidelity Can Progress to Sexual Infidelity