This week, Turkish Airlines officially tabbed Kobe Bryant as their new global ambassador and also a new ad campaign, “Widen Your World,” complimented with a new commercial featuring their global brand ambassadors and international sports stars Bryant and Lionel Messi.
It's more positive news from Turkish Airlines, one of the world’s fastest growing airlines and one that was recently voted Europe’s Best Airline for the third year in a row.
Partnering with elite athletes has been huge for Turkish Airlines.
“We’re excited to continue our relationship with Kobe Bryant and Lionel Messi to heighten awareness of the many benefits of Turkish Airlines around the world, such as our award-winning cuisine, wide global network and unsurpassed service,” explains Faruk Cizmecioglu, chief marketing officer at Turkish Airlines. “Just as these two men are at the top of their games, so too is Turkish Airlines, which now travels to 241 global destinations and counting.”
The commercial featuring Bryant is part of the airline’s new “Widen Your World” campaign.
It features the next round of Kobe and Messi’s friendly rivalry as they exchange “selfies” from exotic locations Turkish Airlines flies to—including, but not limited to The Great Wall of China and Mount Kilimanjaro.
"Selfies" was recently named the word of the year bu the Oxford Dictionary for 2013.
Some updated info, since the commercial debuted yesterday, it has already been viewed more than 16 million times on YouTube. The full commercial can be viewed at: www.youtube.com/turkishairlines.