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The false advertising secret you need to know about New Year's Resolutions

You already hold the keys to your own desires.
You already hold the keys to your own desires.
Shay Banks

Aren't you tired of it already? You know, all the resolution articles you've been reading the last 4 days? Everyone's got a plan for you to follow to get the results you need. Want to lose weight? Type in weight loss 2011 into Google and see how many search results pop up. Want to find love? Type in find love in 2011 and see what shows up. Want to quit smoking? Honey, those patch-wearing-stop-smoking-campaigns have not only invaded my Inbox, but they've also invaded my TV experience. Commercials with "my life is so much better now that I'm no longer smoking" are seriously getting on my nerves. And I don't even frickin' smoke!

I guess what really annoys me about all the propoganda that takes place in January is the fact that millions of people buy into it. They buy into the hopes and dreams that this product or that service will radically change their lives. Now I'm not suggesting that no one succeeds because, many do. I mean, you've seen the testimonials in the advertisements that show the before and after pictures, right? So yeah, that product or service probably does work.

But what about those millions of people that it didn't work for? Don't their testimonials matter too? Shouldn't their voices be heard from the rooftops of buildings all over the world?

YES! Uh-huh, I said yes. The people who didn't succeed on a product or service should be heard. Why am I saying all of this?

Because in a world where airbrushed size 0 models are being used to advertise the latest and greatest product that will help you have "curves" like theirs, someone needs to stand up and be real. Someone needs to say "Ya know what Valerie Bertinelli, Jenny Craig didn't work for me. And I totally resent the evil eye I got when I told my Jenny consultant that the reason I'd gained 10 pounds in 2 weeks was because I was eating Jenny Craig food."

Someone needs to stand up against all these advertisements that tell us to spend thousands of dollars on products that show minimum results. Someone needs to be brave enough to say "To hell with resolutions! I always fail miserably at them anyway," and then grab a gallon tub of chocolate chip cookie dough ice cream and watch Modern Family.

You're probably gonna hate me for saying this, but New Year's Resolutions are evil. They're horrible. They're designed specifically so that you can fail.

Think about it: the previous month and a half, you've been enjoying your loved ones, taking a few days off here and there, laxed a little bit at work, ate a little bit too much at all those parties you attended, and just had a jolly good ol' time. Advertisers know this. They know that you're feeling great and they use your enthusiasm against you. They subliminally persuade you into making overzealous goals knowing dang well you won't achieve it. Because honey, if you achieve the results they're selling, they wouldn't make any money off of you.

Don't get me started, ok. I do have a point and I want to get to it without marinating in my soapbox.

New Year's Resolutions are not gonna get you what you want in the long run. They can be a quick way to jumpstart a process, but they aren't designed to help you in any way on a long-term basis. Consider New Year's Resolutions a short and sweet love affair that many call a fling. You, my dear, want a long term relationship.

Long term relationships take work. They take effort. There are days when you will wonder why on Earth you chose this path. You will be tempted by quick fixes along the way that promise total fulfillment in just 3 days. You will want to give up more times than not. Getting to your goals ain't a pretty picture, honey. It's hard work. It requires total commitment. It requires you give everything you've got even when you don't feel like it. It requires giving up your old way of doing things.

This is not for the faint of heart. This requires balls. A lot of 'em.

Now that you've depressed me, what can I do to achieve my goals?

1. Get real with yourself. You know why you haven't quit smoking, lost those last few pounds, found love, changed careers, left your loser boyfriend, started that business, etc. Deep within you, you know the answers to your problems. You're just too scared to ask. Start asking and answering those scary questions. (the great thing about this is you don't have to tell anyone about it)

2. Read How to Get Big Things Poppin'

3. Relax.

4. Then do the action steps that are listed here to get yourself unstuck.

Simple, right? Best of all, it's FREE and I guarantee you, it will work! And if it doesn't work, you can leave me a comment below to tell me your failure testimonial. :)


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