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Target credit monitoring: Breach remedy does not change customer behavior

Target credit monitoring: Breach remedy does not change customer behavior
Target credit monitoring: Breach remedy does not change customer behaviorPhoto by Chris Trotman/Getty Images

Target credit monitoring offered to customers does not change their behavior. A new Associated Press--GfK Poll shows that shoppers say they are concerned, yet fail to take action. According to The Christian Science Monitor on Jan. 28, Americans fear a future data breach could affect them, but do nothing to protect themselves.

In the survey, nearly half of Americans say they are extremely concerned about their personal data when shopping in stores since the breach.

Target credit monitoring will likely not switch from credit cards to cash after the breach. Nor will they even bother to check their credit reports. Only a third of survey respondents even think that their personal data was taken. 28 percent of Americans who have suffered data theft sign up for credit monitoring service according to the report.

Target credit monitoring was offered for one year free in a recent email sent to customers who were victims of their latest data breach. Customers have until April 3, 2014 to register for the service and until April 30 to redeem their activation code.

Target is offering one year of free credit monitoring to all Target guests who shopped in U.S. stores, through Experian’s® ProtectMyID® product which includes identity theft insurance where available.

What do you think about the Target credit monitoring story? Please drop in your comments below.

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