As the marketing world, including advertisers gear up for their biggest marketing spot in 2014, the most important decision is how bolster their brands around Super Bowl XLVIII. To facilitate that discussion is the faculty from the Kellogg School of Management at Northwestern University, who are available to discuss everything related to Super Bowl 2014 ads in its tenth annual Kellogg School Super Bowl Advertising Review. The website provides detailed information on the review.
One brand that is gearing up is Pepsico. According to Bloomberg Businessweek news, Pepsico plans to promote the halftime show it is sponsoring in a TV ad airing Saturday, as part of a bigger campaign to drive viewers to watch the big game ads on Feb. 2.
“It's the biggest game of the year, and this year it's in the biggest city,” said Lou Arbetter, senior director, trademark Pepsi.
An estimated 108.4 million people watched the game on CBS in 2013, according to Nielsen. Fox has not disclosed how much it sold ad time for, but speculation is running around $4 million. Advertisers include Anheuser-Busch, Chobani Greek yogurt and Dannon's Oikos Greek yogurt, Unilever's Axe brand, Jaguar and Hyundai, among others, Bloomberg Businessweek reports.
The Feb. 2 game features singer Bruno Mars. He will have to live up to the Beyonce hype from last year’s game.