Skip to main content
  1. News
  2. Top News

Super Bowl 2014 ad spots selling out fast at $4 million

See also

Super Bowl 2014 is around the corner, and according to a Jan. 3 Yahoo Finance report, ad spots averaging $4 million for a mere 30 seconds spot are up for grabs.

As the marketing world, including advertisers gear up for their biggest marketing spot in 2014, the most important decision is how bolster their brands around Super Bowl XLVIII. To facilitate that discussion is the faculty from the Kellogg School of Management at Northwestern University, who are available to discuss everything related to Super Bowl 2014 ads in its tenth annual Kellogg School Super Bowl Advertising Review. The website provides detailed information on the review.

One brand that is gearing up is Pepsico. According to Bloomberg Businessweek news, Pepsico plans to promote the halftime show it is sponsoring in a TV ad airing Saturday, as part of a bigger campaign to drive viewers to watch the big game ads on Feb. 2.

“It's the biggest game of the year, and this year it's in the biggest city,” said Lou Arbetter, senior director, trademark Pepsi.

An estimated 108.4 million people watched the game on CBS in 2013, according to Nielsen. Fox has not disclosed how much it sold ad time for, but speculation is running around $4 million. Advertisers include Anheuser-Busch, Chobani Greek yogurt and Dannon's Oikos Greek yogurt, Unilever's Axe brand, Jaguar and Hyundai, among others, Bloomberg Businessweek reports.

The Feb. 2 game features singer Bruno Mars. He will have to live up to the Beyonce hype from last year’s game.

Advertisement

News

  • Sterling loses Clippers
    Donald Sterling loses big in court with no option for an appeal
    Video
    Video
  • Russia violating arms treaty?
    Russia is testing a long-range missile which violates an INF arms treaty
    World News
  • Ebola outbreak
    The Ebola epidemic in West Africa has proven to be quite difficult to contain
    Health News
  • Virginia same-sex marriage
    The ban on same-sex marriage is ruled unconstitutional in Virginia
    US News
  • Abigail Hernandez suspect
    A suspect is in police custody for the disappearance of Abigail Hernandez
    Crime
  • Bachelorette finale
    'The Bachelorette' is in the books, which lucky guy got Andi's final rose?
    TV

Related Videos:

  • MH17 black box reveals last seconds for Malaysia Airlines Flight MH17
    <div class="video-info" data-id="518331817" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518331817&autoStart=true"></div>
  • Sarah Palin launches online video channel, just what the Internet needs
    <div class="video-info" data-id="518344124" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518344124&autoStart=true"></div>
  • Jon 'Bob' Cavaiani
    <iframe width="420" height="315" src="//www.youtube.com/embed/-bRsvw4IdiE?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>