One of the more surprising, yet expected titles to be announced at E3 this past June had to be Star Wars Battlefront from EA. This is clearly an IP that the publisher is focused on making successful, and fans apparently are not the only ones who want to get their hands on Star Wars Battlefront.
Today, EA Games Label head Patrick Soderlund discussed why they provided the Star Wars Battlefront IP to DICE and said they also wanted to make sure they had the best people working on the game.
"Star Wars is amongst the biggest entertainment IPs on this planet. And when you have the DICE team coming to you and saying: 'Please. Let us build a Star Wars game,' that will influence whether you sign the licence or not.
"If you have a team that has fire in their belly and a desire to build something, the outcome will be significantly better than if a team is making a game because somebody told them too. With DICE and Star Wars Battlefront, it was so apparent we had to give them that opportunity.
"That’s the creative side, but we wouldn't do this if we didn’t believe we were being sane business people. We looked at Warner Bros and what they did with Batman.
"There’s been too many bad licensed games, and frankly we’ve done some of them. You have to treat it as our own, and put your best people on it. That’s the approach we are taking with Star Wars," Soderlund said.
EA certainly needs to make sure they deliver the best product possible for Star Wars Battlefront. There have been some strong Star Wars video game brands, but then again, there have been some that have been mishandled.
With DICE spearheading this project, it definitely makes you believe that EA has this IP in good hands, but we will all see in a few years just how impressive Star Wars Battlefront truly is. For all of our latest exclusives, previews, reviews and features, follow us on Twitter and like us on Facebook. Game On.