Indie pop singer Sky Ferreira premiered the music video for her song "I Blame Myself" on Wednesday (April 16). In the hip-hop-inspired clip, she rocks cool street fashion while dancing with some guys in the hood.
"I Blame Myself" is the latest single from Ferreira's excellent debut album "Night Time, My Time." On the tinkling pop track, Sky reflects on the scrutiny she's received for her grunge-styled image. "How can you know what it feels like to fight the hounds of hell? / You think you know me so well," she intensely sings. This is the third song from "Night Time, My Time" to receive a music video following last year's clips for "You're Not the One" and the album's title track.
The music video for "I Blame Myself" was directed by Grant Singer, the guy behind most of Ferreira's previous clips. Shot in Compton, Calif., the singer hits the streets in colorful outfits styled by SSENSE, the group who released the music video. She also busts some moves with the guys hanging out in the hood, which is a first for a Sky Ferreira clip. One of the moves in particular seems inspired by her old family friend Michael Jackson. It is all fun and games until Sky gets arrested and sent to jail but even the interrogation room is a place where unleashes her inner rock star. Nothing like seeing Sky seize her image and play around with it in the music video for "I Blame Myself."
Ferreira is currently opening for Miley Cyrus' "Bangerz Tour" with Icona Pop. Her debut album "Night Time, My Time" was released in October of last year and it has so far peaked at no. 45 on Billboard's albums chart. The record was her very first release to enter the Billboard 200 chart.
Watch the music video for "I Blame Myself" here at the SSENSE website