Have you ever heard the expression, “Why buy the cow if you can get the milk for free?”
Some female students are demeaning their own value as males have sex them in what has been described as the “mating market.” The result is that more men are interested in sex outside of committed relationships although women may be still more interested in marrying.
According to Dr. Mark Regnerus, associate professor of sociology at the University of Texas, Austin and author of Premarital Sex in America: How Young Americans Meet, Mate and Think about Marrying
In terms of sexual economics, women are generally the “suppliers” of sex, and men constitute the “demand” for it and play the role of “consumer.”
The “hookup culture”—the proliferation of cheap and casual sex, especially on college campuses- occurs within a marketplace in which the suppliers (women) are willing to capitulate to the cheap asking price of the consumers (men).
Dr. Regnerus has conducted surveys that indicate that men are “paying less” for sex than their female counterparts in the currency commitment, investment and exclusivity. In other words, women students are consider “cheap goods” as they “hook up” by providing casual sex to males on campus.
It appears that if female college students want to control their own value and reject being seen as “cheap goods” they will reject the “hooking up” standards that have become common sexual standards on college campuses. It is up to the women to increase their individual worth by refusing to be the “free milk” that is supplying male students with easy access to their sexual favors.