The website has become the new storefront for generating revenue. Small business owners can avoid high costs of overhead by peddling their products on the information highway.
Many of these small businesses are freelance start ups that use outside help to accomplish a plethora of tasks or offer their products or services to other businesses by operating as freelancers themselves. Many of these jobs are custom-made for those who want to work at home and business writing is one of them.
Marketing writing has changed from motivating people to get out of the house to shop to getting them to stay inside and into your “site”. The explosion in the popularity of internet shopping has websites offering more than what you can find at a local mall.
Faced with such changes, business owners have to target their message to an audience that browses the web instead of the aisles and this can be a daunting task.
How do you get people to visit your website?
This is a common question that is not easily answered. The power of blogging with content that compels readers to find out more is one of the more effective tools of getting people to visit your website. It seems simple enough, right?
People read an article and click a link to your site. This, however, is only a part of the story that has made search engine optimization (SEO) what it is today.
SEO has many forms that contribute to the success of most websites and placing blogs with back links to your site is certainly a major way of driving more traffic to your site. There is also a need to please the great internet marketing machine, Google, in order to drive even more traffic to your site.
Using freelancers or a service can help your website.
Fortunately small business owners have options to help drive customers to their sites. Whether using freelance writers or a service that helps even more, small business owners can turn over the blogging and back linking to others and concentrate on running their businesses.
The key to getting on Google’s good side and back linking to your site is in the content. If you can’t produce good content yourself, you need someone who can do it for you. Quality content makes the whole thing work and is where most small business owners can use the help.
You might do plenty to run your business by yourself, but don’t overlook the power of blogging and SEO. For small business owners on a limited budget, getting some help is still worth every penny.