Ringo Starr's July 7 birthday celebration at the Capitol Records tower in Los Angeles was a “Peace and Love” photo event. Those attending included current and former All-Starr Band members Todd Rundgren, Edgar Winter, Don Was, Steve Lukather and Joe Walsh, KISS guitarist Paul Stanley and filmmaker David Lynch.
But it was also the occasion for an announcement that Starr was getting together with clothing designer John Varvatos on a fall clothing line that will help raise money for one of Ringo's pet causes – helping more people learn transcendental meditation. “I've waited a long time to become a male model and what a great way to do it. All for a good cause,” Ringo said in a statement.
Photographer Danny Clinch took black-and-white pictures of Ringo in Los Angeles for the campaign. According to Stephen Niedzwiecki, founder and Chief Creative Officer of YARD and longtime Varvatos collaborator, “We wanted to create a classic image of Ringo that also captured his passion for peace. Inspired by vintage photographs, every image features Ringo flashing his infamous peace sign, thus becoming the signature of the campaign.”
Included in the campaign is a hashtag #PeaceRocks. For every time the tag is used in social media, Varvatos will donate $1 to the Ringo Starr Peace and Love Fund. The fund, established by the non-profit David Lynch Foundation to provide transcendental meditation to at-risk students, female survivors of domestic violence and veterans with post-traumatic stress, was announced in January at a special tribute to Starr in Los Angeles.
“I urge everyone to join us and use #PeaceRocks,” Ringo said. “I want to thank John for this campaign and all he has done. What a nice guy, inside and out. So remember, #PeaceRocks and Love Rolls! Peace & Love.”
In a 2:23 minute video to go with the campaign, which you can see on this page, Ringo talks about his career. The video also features appearances by several celebrity friends of Ringo's taking turns playing his drums to show their support. They included talk show host Jimmy Kimmel, Steven Tyler of Aerosmith, veteran drummer Jim Keltner, Jeremy Piven, Clem Burke, Tré Cool and Varvatos himself. “People may know Ringo Starr, the Beatle, however the positive work he is inspiring around the world is its own legacy,” said Chad Smith.
In Varvatos' Fall 2014 campaign and the short film, Ringo wears a John Varvatos black cut-away asymmetric leather biker jacket with front button closure and snap collar, black linen V-neck tee, black jeans and a pair of double-zip engineer boots in black garment dyed leather. In addition to clothing, Varvatos' website also carries memorabilia, including a vintage portrait of Ringo by photographer Henry Grossman.