![March "Apple-style" press conferences for the PS4 and Xbox 720?](http://cdn2-b.examiner.com/sites/default/files/styles/image_content_width/hash/5e/9b/5e9b4c8a2c5739b44e099628b352091b.jpg?itok=CxsV2ebg "March "Apple-style" press conferences for the PS4 and Xbox 720?")
Additional news regarding the announcements of the Playstation 4 and Xbox 720 hit Monday as the February issue of Game Informer claims that both Microsoft and Sony are planning "special Apple-style press conferences" around the end of March.
"E3 in June may be the industry's biggest event, but both companies want to give their systems their own limelight," the Game Informer article claims. "That doesn't mean E3 won't be without its surprises. Next-gen games will be announced at the convention in preparation for the systems' release at the end of the year."
Baird Equity Research analyst Colin Sebastian also weighed in on the next-gen consoles this morning with an investors note stating that the PS4 would be released in October of this year and Xbox 720 would arrive in November. Game Informer echoed this assessment.
"We hear that Sony in particular is determined not to come out last this time like the PlayStation 3 did this generation, so we'll have to see how soon it can get the PlayStation 4 out the door, and whether Microsoft is motivated to prevent this from happening," the magazine reported.
Despite the Game Informer report, there is one item that contradicts a March reveal for Sony. Sony Home Entertainment Vice President Hioroshi Sakamoto told El Mercurios On-Line that a possible PS4 announcement could come in May. Of course, we would be not be surprised that an executive was low-balling when a console announcement would happen.
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