Project GLOBE's Humane Orientation explained (Photos)

Humane Orientation (HO), one of Project GLOBE’s nine societal dimensions, refers to tolerance of mistakes, as well as societal members being rewarded for showing fairness, altruism, generosity, caring, kindness and encouragement. HO is conceptually similar to the feminine pole of Hofstede’s masculine-feminine (MAS-FEM) dimension.

All 61 GLOBE societies scored in the direction of desiring higher HO; but still, the pain points of some societies were so low that their desire for higher HO is more appropriately thought of as an indicator of HO satisfaction. Recall that Project GLOBE measured practices (as is) and values (should be) – and that pain points (my term) represent the difference between the two.

Blended employee groups
Keep in mind also that organizations within societies tended to reflect their societies, which is a point well worth considering when multi-national corporations blend employee groups that are accustomed to different levels of post-mistake tolerance.

For example, as illustrated in Slide #1 above, the Philippines ranks very high in HO practices...

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Please see my articles about the other Project GLOBE dimensions:

Performance Orientation
Uncertainly Avoidance
Future Orientation
Assertiveness
Power Distance
In-Group Collectivism
Institutional Collectivism
Gender Egalitarianism

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, Organizational Psychology Examiner

Jan Aylsworth is the author of "The Cultural Psyche of India: Guidance for the U.S. Marketer" and "Downsizing, Stress and Forgiveness: A U.S. Perspective," a chapter appearing in The Human Side of Outsourcing (John Wiley & Sons), published in 2009 in the United Kingdom. She holds a master's in...

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