Luxury private jets are something many marvel at the idea of having or renting. The thought of having one's own plane, as if it were a car, is something to titillate the imagination. And when the Embraer 1,000 at the Las Vegas luxury planes exhibition, fitted with touches like the Christofle china place settings, fresh flowers, and Moet Champagne, minds some something to love. That said, the true importance of the private jet goes beyond the frills. While it is fun and fanciful, it serves the purpose of making business smoother for those in the corporate, entertainment, and media world.
To experience such a luxury one must have a pretty penny to spend, of course. For instance for a E-190, the cost is around $53 million, and who has the change-purse for that? So while not everyone can buy one straight out, the possibility of rental is not out of the question, and that keeps individuals pursuing the dream.
The private charter jet industry has been seen enjoying a bit of an emergence over the last half-decade. Exhibitions are being held, and one such event at the Las Vegas Convention Center is being marketed as a “new reality” for those interested.
“It has been a challenging market for everybody,” said David Velupillai, marketing director for Airbus Corporate Jets, whose company owns a A318 airline, marketed at $87 million listing price.
Don Dwyer, managing partner for the Guardian Jet company, stated “Has the market recovered to where it was? No,” said “But it is improving and that is the new reality.”
Show-goers have grown in the recent years, despite the general downtick in the overall economy. Some previous owners flipped their property in order to make considerable profit. In 2013, however, there are calls for over 600, and the growth in the coming years is expected to rise.
And while the industry had to fight the perception of overindulgence, the sector was able to hold steady as most businesses are aware of the use as efficiency markers. “The reality is that the vast majority of corporate jets are used as business tools,” Velupillai said.
“It’s all about saving time and being productive,” said Phil Nasskau, a spokesman for Bombardier, which makes Learjets.