Petigram is basically Instagram for pets and their owners. It is primarily a mobile app, but there is also a website that allows people to see updates and photos while using their computers at home. Petigram is currently only available for Apple devices such as the iPad or iPhone through the Apple App Store.
According to the App Store description, "Petigram believes that pets are family and like any family member they can do crazy and funny things so at Petigram we make it easy for you to capture [their] moments and edit them with our app you can ad stickers, filters, frames and text to the picture of your best friend with Petigram then post them to Facebook, Twitter and Petigram."
The App Store lists several features that could help people have fun with their pictures. Petigram users can customize their photos with frames, stickers, filters and text. According to the product description, the "stickers" are things such as hats, beards or glasses that can be added to pictures of someone's pet. Filters allow people to add Instagram-like effects to their photos. The text feature allows people to add captions in a variety of fonts and colors.
Petigram users could take advantage of these tools to create their own LOLCats images, or find other ways to add more whimsy to their photos of their best friends.
The BusinessNewsDaily article explained how Petigram is intended to be used.
According to BusinessNewsDaily, "Designed to make it easier for pet owners and animal lovers to connect over their favorite animals, Petigram users share pictures of their favorite pets, follow other users and make friends. Members can also connect with others who have similar tastes in pets, learn more about breeds and where to adopt animals, or simply appreciate the pictures and editing that some have put into their pet-sharing pictures on the app.
"The Petigram model combines the social networking features of Facebook and Twitter, such as browsing through other profiles, posting messages on Petigram friends' walls and making comments on other photos, while incorporating the photo-sharing and editing capabilities of Instagram (like creating frames and filters and adding text to pictures).
"By being able to add text to the photos, the app's creators said users can share photos freely without worry that they may be passed along without proper credit, a common complaint on other photo-sharing sites."
Petigram users can sign in to the website using either their Facebook or Twitter accounts. The mobile app is free, but it is optimized for iPhone 5 so it works best with Apple iOS 6.0 or later.