On Aug. 26, 2013, thousands of screaming fans greeted One Direction at the New York City premiere of the 3-D documentary "One Direction: This Is Us," according to the Yahoo!, which had a live Webcast of the event at the Ziegfeld Theatre. The movie (directed by Morgan Spurlock) opens in the U.K. on Aug. 29, 2013 and in the U.S. and Canada on Aug. 30, 2013. The movie's release dates in other countries may vary.
Other celebrities who were at the event included actor Stephen Baldwin, Kendall Schmidt of Big Time Rush, gossip blogger Perez Hilton and TV personality Rocsi Diaz. Various family members of One Direction were also in attendance.
In a red-carpet interview with Yahoo!, One Direction's Niall Horan commented on what it was like to make a documentary: "The best stuff you get is raw."
One Direction also talked about the 2013 MTV Video Music Awards, which took place on Aug. 25 at Barclays Center in New York City's Brooklyn borough. (One Direction's "Best Song Ever" won the prize for Best Song of the Summer." The group was also a presenter at the awards show.) They said that One Direction's Liam Payne and Zayn Malik (who are hip-hop fans) were excited to talk to Jay-Z and Sean "Diddy" Combs. One Direction's Harry Styles mentioned that while his band mates were rubbing shoulders with celebrities after the MTV VMAs, "I went for a quiet dinner."
One Direction has been making a slew of appearances to promote "One Direction: This Is Us."
On Aug. 20, 2013, One Direction attended the world premiere of the movie at the Empire in London's Leicester Square. That premiere also attracted thousands of fans.
While in New York City, One Direction did a free, outdoor concert on NBC's "Today" on Aug. 23, 2013. According to "Today," about 18,000 people attended the concert (which was held at Rockefeller Plaza), making it the largest-attended "Today" concert so far.
"One Direction: This Is Us" chronicles One Direction's rapid rise to fame and fortune, from being created on "The X Factor" U.K. in 2010 to becoming the biggest-selling worldwide act from "The X Factor" by 2012 to having a sold-out world tour again in 2013.
"One Direction: This Is Us" is expected to be the highest-grossing documentary of 2013, based on advance ticket sales.
As previously reported, there were free sneak previews of "One Direction: This Is Us" in New York City and Los Angeles on Aug. 3, 2013.
As previously reported, the U.S. cities that are getting advance screenings of the 3-D documentary "One Direction: This Is Us" have been announced. Several cities in the U.S. are getting advance screenings on Aug. 27, 2013, based on the metropolitan areas that had the most responses in an online contest.
The sneak previews/advance screenings on Aug. 27, 2013 are not free. Tickets can be purchased here.
Here are the cities and cineplexes that are hosting the sneak previews on Aug. 27, 2013:
(All of these screenings are at 7 p.m. local time.)
Atlanta — AMC Phipps Plaza 14
Cincinnati — Cinemark Oakley
Concord, N.C. — AMC Concord Mills
Davie, Fla. — Cinemark Paradise 24 and XD
Louisville, Ky. — Cinemark Tinseltown USA and XD
Miami — Cobb Dolphin 19 & IMAX
Noblesville, Ind. — Goodrich Hamilton 16 IMAX
West Homestead, Pa. — AMC Loews Waterfront 22
In addition, Sony Pictures Entertainment's TriStar Pictures has announced several promotions leading up to the release of "One Direction: This Is Us."
The lineup of fan-driven activities includes:
Trailer Remix – Fans can create their own fun-packed trailer for the movie and become 1D editors! The Remix Tool, powered by WeVideo, includes such One Direction songs as "Little Things" and "Live While We're Young" as well as video and sound effects from the original trailer. Once fans create their own Trailer Remix, they are able to share it on the film's YouTube page as well as with their friends via social networks. www.bit.ly/1DTrailerRemix.
Shazam "Global Scavenger Hunt" – Starting Aug. 22, 2013, fans embark on an exciting scavenger hunt to unlock an exclusive clip from the movie before it can be seen in theaters. Clues, which will be issued through various One Direction songs, can be found by using the popular Shazam App.
Fandango's "One Decade of Movie Tickets Sweepstakes" and "1D3D" Gift Cards – Celebrating the release of "One Direction: This Is Us," Sony Pictures Entertainment and Fandango will team up to offer moviegoers the incredible opportunity to win One Decade worth of movie tickets for participating Fandango theaters. The sweepstakes starts Aug.12, 2013. See Fandango for details on the sweeps and official rules. Advance tickets for the film are now on sale on Fandango at www.fandango.com/1D