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Oculus Rift names new COO

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The Oculus Rift is perhaps on the verge of the changing the gaming industry forever, but before that happens, a new COO has been named for the company.

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According to a press release sent out via email today, Oculus VR has named Laird M. Malamed as the new Chief Operating Officer.

Before coming to Oculus, Malamed previously served as a senior vice president and head of development at Activision Blizzard where he worked on projects such as: "Guitar Hero," "Call of Duty" and "Skylanders."

Malamed talked about what the new position means to him.

"The opportunity to join Oculus and build the future of virtual reality gaming was too exciting to pass up.

"I look forward to being part of the team, creating a completely new medium for the video game industry and its many potential applications for the future," Malamed said.

Brendan Iribe, CEO of Oculus, said Malamed's experience will certainly help improve the company moving forward.

"With 18 years in the video game industry, Laird brings a wealth of expertise in producing some of the industry’s biggest and most successful brands and shipping them to market.

"Laird’s insights will be instrumental in helping Oculus through its accelerated growth as we approach the launch of the Oculus Rift. We are thrilled to have him," Iribe said.

Developer kits for the Oculus Rift are shaping up to be sent out to developers sometime during the first quarter of this year.

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