After the real timeline of events caused scrutiny of the PAC, the Obama re-election team claimed to have had no knowledge of Soptic's story.
Deputy campaign manager Stephanie Cutter told CNN she didn't know the facts behind Soptic's story.
“I don’t know the facts about when Mr. Soptic’s wife got sick or the facts about his health insurance,” she said.
Robert Gibbs echoed that sentiment when he told reporters on Air Force One that “we don’t have any knowledge of the story of the family.”
But an article posted Thursday at policymic.com says that Soptic was on a conference call with Cutter on May 4, 2012.
"Stephanie Cutter knew Joe Soptic, and heard the entire story well before the Priorities USA ad debuted over the airways. It’s now obvious that she lied when trying to deny it this week," Jesse Merkel wrote.
"It’s highly likely that Robert Gibbs and other high level Obama campaign advisers knew Joe Soptic and his story very well," he added, noting that it is "a violation of federal law" for a campaign to coordinate with a Super PAC.
Buzzfeed reported Thursday that the campaign also used Soptic's story in a slideshow posted on the internet earlier this year that also fails to mention that Romney was not at Bain when the worker lost his job.
"Romney campaign spokesman Andrea Saul tweeted 'WOW' in response to the slideshow, while the Obama campaign declined to comment," Andrew Kaczynski wrote.
"While it could be very difficult to prove that there was any direct coordination going on, at the very least it has now become obvious that the Obama campaign knew the specifics about Soptic, and that they lied about it repeatedly," Merkel wrote.
Cutter was originally scheduled to appear on ABC's "This Week," but Dana Loesch wrote that David Axelrod will go in her place "as it's likely Cutter would face too many question regarding her dishonesty on Soptic and the campaign's suspected coordination with Priorities USA, which seems ripe for an FEC investigation."
"We look forward to hearing how Axelrod handles explaining the curious similarities between the campaign's ad and the super PAC's ad -- as well as whether or not this means Obama has changed his mind about super PAC regulations when it seems his campaign may now be flouting existing law," she added.
Former Alaska Governor Sarah Palin told Sean Hannity Thursday night that the lies have "only just begun."
"We have the next few months to suffer through the lies of the Obama Administration and the Obama Campaign… The media, 90% of them aren’t calling the Obama Campaign out for the lies including the lie in this latest ad you referenced,” she said.
Be sure to check out some of Joe's other columns: