Newton Running has long been known for the company’s innovative running shoe design, specifically their Action/Reaction technology most identified with the lugs under the mid-foot that put a spring in your step and help promote a more natural running stride.
Newton’s new line of shoes features what the company refers to as the P.O.P. platform. POP stands for “Point of Power,” but it also refers to the “pop” sensation an athlete feels when they run in Newton shoes.
The biggest advancement in the shoes is the addition of a fifth lug, something that is now included in all of Newton’s 2014 line, including the Gravity III, a neutral trainer.
The fifth lug creates a more stable platform to land on, and it’s definitely noticeable on the roads. While all Newton shoes take some getting used to (due to the lugs and the minimal heel to toe drop), the fifth lug makes the shoe feel a lot more like a traditional running shoe.
While those who have never worn a Newton will notice the difference, the new POP platform no longer feels like you’re walking around in a shoe that has a deck of cards stuck to the bottom.
Weighing in at 7.8 ounces in a women’s size 8, the Gravity III is light enough to be worn for racing, and yet still offers enough cushion and protection to be used as an everyday trainer.
The mesh upper has the perfect amount stretch providing a good fit that is neither too restrictive nor too loose for people with an average to wide foot.
While it's a neutral shoe, the Extended Medial Bridge provides some stability for mild over-pronators. and the addition of the Action/Reaction technology in the heel creates a more comfortable ride.
Overall, the upgrades added to the Gravity III are likely to please existing Newton fans and win over a few converts as well.