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New unseen photos of the Beatles taken during filming of 'Help!' on display

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A set of rare photos of The Beatles shot during the filming of the group's second movie, “Help!” have been released for the first time by photographer Roger Fritz and are on display at the San Francisco Art Exchange, the gallery announced April 30.

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The photos were shot in March, 1965 and were taken in Austria during the filming of the Beatles' second movie. According to the gallery, Roger Fritz, a native of Germany, first encountered The Beatles in Hamburg in 1960 through a referral from his friend and fellow photographer Astrid Kirchherr. A few years later, he was personally invited by Brian Epstein to visit the group on the set of “HELP!”

The Beatles were filmed at various snowy locations in Obertauern, a popular destination for skiers in the middle of March in 1965. The photos show the Beatles frolicking in the show, including on a toboggan. During their stay, the group lived at the Hotel Edelweiss.

Besides his work in photography, Roger Fritz has credits as an actor, director and producer in both film and TV. He began his career working an an amateur photographer, then moved to newspapers and advertising agencies. He studied acting between 1961 and 1963 and worked as assistant director for filmmaker Luchino Visconti, and has appeared in movies by Gian-Carlo Menotti, Rudolf Thomas and Sam Peckinpah.

His photographs have been featured in Vogue, Stern, Geo, Bunte, Quick and LIFE. The gallery says this is the first time many of these images have ever been printed or offered for sale to the public. You can see some of the photos on this page.

According to San Francisco Art Exchange, the photos are available to purchase in three sizes. Prices are $1,500 unframed and $1,800 framed for a 12” x 18” archival pigment print, $2,000 unframed and $2,340 framed for a 16 x 19 print and $3,000 unframed and $3,500 framed for a 28” x 40” pigment print.

A gallery spokesman said the first prints (#1's) of several photos are still available. “It's quite a unique collecting opportunity for Beatles fans to be able to have the first of these to ever be sold,” a spokesman said.

The gallery will also have the photos on display in their main gallery space, which is located at 458 Geary St., San Francisco, for the next several weeks. The entire collection can be seen on their website.

The photos are being exhibited by the gallery as part of the Beatles' 50th anniversary celebration. For more information on the photos, email info@sfae.

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