Pepsi is looking to shake things up, and they are doing so by rolling out a newly shaped bottle for its 20-ounce drinks. In a report from The Associated Press on Thursday, March 21, 2013, Pepsi unveiled a new shape to its drinks for the first time in about 17 years.
The brand new bottle from Pepsi has a contoured bottom half that actually seems much easier to grip. The wraparound label is also shorter in size so that more of the drink is exposed to all eyes.
In the past year alone, Pepsi has made a number of changes to help improve its namesake product. That includes a huge multi-year deal to sponsor the Super Bowl halftime show and another deal with singer Beyonce.
PepsiCo spokeswoman Andrea Foote said that the new 20-ounce bottle is part of the company's ongoing progress in updating the marketing and packaging for the cola. An April release date is set for the newly shaped bottles.
The bottles will first appear in New York then Chicago followed by parts of Florida and California.
20-ounce Pepsi bottles will not be the only size to have the new shape. 16-ounce bottles as well as Diet Pepsi, Pepsi Next, and Pepsi Max will also see the new shape grace their bottles.
The current bottles were introduced back in 1996, and it is expected that the new curvier shape will completely replace them within the next year or two.
"The engineers have to go to all the plants and convert the lines," Foote said.