Red Carpet Manicure, the first at-home LED gel manicure system, recently launched its Dazzling Gems collection, which features six gel nail polish shades infused with precious gems, perfect for awards season.
Available for the first time in retail stores, RCM’s collection of prestigious gem-infused gel nail polishes are produced from real ruby, amethyst and aquamarine stones, certified by the Gemology Appraisal Laboratory, for the diva who wants the chance to create star-worthy nail art.
Six star-studded gel nail polish shades in the Dazzling Gems collection are available for purchase, which can also be seen in the slideshow.
- Lady in Red, ruby gel nail polish
- Emmy-rald Winner, emerald gel nail polish
- Trendsetter, aquamarine gel nail polish
- Hollywood Icon, sapphire gel nail polish
- Fashionista, amethyst gel nail polish
- Stealing the Spotlight, opal gel nail polish
The Dazzling Gems collection has been inspired by the success and popularity of the exclusive edition Amor 24 (gold dust), Your Fortune Awaits (crushed rubies) and Set In Stone (diamond powder) gel polishes, which were previously available only to nominees, performers and presenters of the 2012 Grammy Awards and 2012 American Music Awards. Barry Shields, Managing Partner of Red Carpet Manicure wants to offer consumers the same beauty products available to celebrities.
We want consumers to have the same access as A-list stars to our specialty nail shades. As nail art becomes more popular, we are thrilled to offer the best on-trend and affordable gel nail color to women who are eager to create dramatic manicures.
Bruce Kowalsky, Managing Partner of Red Carpet Manicure chose the shades for the Dazzling Gems collection due to the current nail fashion trend of sparkling nails.
While we selected the shades for the Dazzling Gems collection due in part to the current industry fascination with jewel tones, we also wanted to ensure these rich and luxurious colors, often worn by celebrities at major award shows and fashion events, were readily available to any woman seeking a touch of red carpet sophistication.
Along with the launch of the gem infused collection, Red Carpet Manicure is to be surrounded by real gems at the Henri Bendel flagship store on New York’s iconic 5th Avenue for its New Year, New You campaign going on now until January 28.
And, in keeping with tradition, the new gem line of gel nail polish will also be available at Kari Feinstein’s Style Lounge at the Andaz Hotel in West Hollywood from February 27 to February 28, 2014 for celebrities and influencers in need of VIP beauty treatments for the Academy Award festivities.
The Dazzling Gem gel nail polish shades follow the same application process as all other Red Carpet Manicure LED nail gel polish products, including preparation, care and color, and finish. The system includes a choice of one of the following exclusive lights that cures the gel nail polish in seconds for weeks of wear; Pro: 45 LED light or the Portable LED light.
Red Carpet Manicure’s Dazzling Gems nail polish collection is available at ULTA Beauty stores nationwide today and will be sold separately at an affordable rate of $11.99 each.
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