We are always excited to introduce the launch of a new home furnishings line--this company in particular is featuring monogrammed products and the company name is Designs by Southern Charm. We created a short interview with Sonya with Designs by Southern Charm, in order to find out more about this venture.
Q.: What was the impetus for starting Designs by Southern Charm?
S.: The impetus for starting Southern Charm and Designs by Southern Charm is a love for all things monogrammed. I AM from the south and we southerners love to see our initials/monograms on anything! It's great to see the younger girls coming along and enjoying the trend as much as they do and I think customers like to feel like they are part of the process so we came up with the idea to create a website that they could take our images and then choose a font for their name or monogram and create it themselves.
" ...we southerners love to see our initials/monograms on anything!"
Q.: What types of products are going to be in your line?
S.: The products we currently carry in the line are: Custom shower curtains, duvets, rugs, pillows and wood monogram wall art.
Q.: How are you going to differentiate yourself from the current home products market?
S.: Our products are different because nothing is stock. When you go on our site, you create your own and it's made right then. There isn't anything waiting in a warehouse or from China to be shipped. You truly make it your own.
Q.: The shower curtain you sent is very nice, what is your buyer looking for and who is your customer.
S.: No two customers are just alike so we have lots of designs to choose from. That's what makes it fun. Some customers are trendy, some are traditional and others like something for their children. We will constantly be updating our designs for fresh looks.