Skip to main content
  1. Life
  2. Careers & Workplace
  3. Jobs

New book teaches entrepreneurs how to embrace risk

See also

"The unexpected edge for entrepreneurial success starts with identifying a worthy risk, then having the courage to take it," explains Tom Panaggio in his new book, The Risk Advantage: Embracing the Entrepreneur's Unexpected Edge .

As an entrepreneur and racecar driver, Panaggio has learned that you cannot avoid risk if you want to be a winner.

In The Risk Advantage, Panaggio tells the story of how he and his business partners built two thriving companies: Direct Mail Express (which now employs over 400 people and is a leading direct marketing company) and Response Mail Express (which was eventually sold to an equity fund, Huron Capital Partners).

  • With The Risk Advantage he aims to help entrepreneurs face the many situations, predicaments, and crises they'll encounter during their life, and to help formulate their leadership style and business strategy.

When the right opportunities presented themselves, writes Panaggio, he and his business partners were willing to embrace the risk because they knew that it was the only way to get themselves in a position to win. And once in the lead they focused not on what was behind them, but what lay ahead.

The Risk Advantage is a story about an entrepreneurial journey that explores the relationship between opportunity and risk, two important forces that are necessary for success:

  • If you have the courage to embark on your own entrepreneurial journey, you will need a unique advantage to succeed in such a competitive and unforgiving environment.
  • You must have an edge. The unexpected edge for entrepreneurial success starts with identifying a worthy risk, and then having the courage to take it.
Advertisement

Life

  • Transgender cop
    A transgender police officer is stepping down from her position to run for office
    Video
    Political Office
  • Easter eggs
    Craft delicate, hand-painted eggs with flowers and other designs celebrating spring
    Camera
    Easter Eggs
  • Subway message
    Subway customer finds 'Big Mama' written on her order
    Video
    Subway Message
  • Working from home
    Working from home can be an exciting venture. Get tips to ensure productivity
    Camera
    Get Tips
  • Limes
    Rising cost of limes could be putting the squeeze on your favorite restaurant
    Expensive Limes
  • Pope Francis
    Religion: Pope Francis instructs how to fight against Satan
    Morning Mass

Related Videos:

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!