Mount Gay Rum, known as the "Rum that invented Rum," today announced the launch of Mount Gay Black Barrel in the U.S. market, a new marque proudly released in celebration of the brand's 310th anniversary. With select availability nationwide beginning in April, Black Barrel reinforces the brand's craft, refinement, and unparalleled excellence since 1703.
Mount Gay rums from Barbados are made from a blend of single column and double copper pot distillates, matured in toasted oak barrels. The new Black Barrel expression contains a higher proportion of double distillates and, after hand selection by Master Blender Allen Smith, Black Barrel is the only marque finished in charred bourbon oak barrels. The result is a bold tasting rum with notes of pepper, spice and wood that provide remarkable body and fullness. On the nose, Black Barrel is a blend of fruit, oaky vanilla, and sweet caramel.
According to Smith, Black Barrel is "Ready when it's ready, not before."
Smith, who oversees the brand's maturation facility in Barbados' parish of St. Lucy, joined Mount Gay distilleries in 1991, and was instrumental in the development of the award-winning Extra Old blend. Smith continues, "Rum blending is an art passed down for generations, and I am honored to continue the brand's focus on innovation and refinement with the introduction of Black Barrel. We are thrilled to give our consumers an exceptional, high-quality spirit to appreciate for years to come."
In recognition of its anniversary, new packaging will be introduced to the entire Mount Gay portfolio of premium rums. Black Barrel continues the brand's growth in the U.S. retailing for $29.99, and is the first rum to adorn the new packaging.
In addition to the newly-launched Black Barrel, the Mount Gay portfolio of fine rums includes 1703 Old Cask Selection, Extra Old, Eclipse and Eclipse Silver. Mount Gay is owned by Rémy-Cointreau SA, and is exclusively imported to the U.S. by Rémy Cointreau USA, Inc.
Visit the Mount Gay Rum web site or the Mount Gay Rum Facebook page for more information.
Robert A. Burr is the National Rum Examiner. He publishes Rob's Rum Guide and hosts the Miami Rum Renaissance Festival and Rum Renaissance Caribbean Cruise, in addition to organizing the International Rum Expert Panel (RumXP).
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