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Mother’s Day campaign to raise funds for childhood cancer research

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There is no doubt that there are a lot of moms out there who are heroes, especially those dealing with their children’s cancers. As a result, Northwestern Mutual has initiated a new program, #MyHeroMom, to honor them this Mother’s Day for their acts of love by raising funds for life-saving cures. Beginning now through May 13, Northwestern Mutual is rallying sons, daughters and those who want to honor their own “heroic” moms or mother figures by uploading images of them to Twitter, Instagram and/or Facebook with the hashtag #myheromom. For each social action (image upload, Facebook share and like, tweet and retweet) generated by consumers, the Northwestern Mutual Foundation will donate $5 to its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), up to $50,000 to pay for 1,000 hours of childhood cancer research. ALSF works directly with physicians, scientists and nurses to identify the specific challenges they face in bringing new treatments to children with cancer and develops grant opportunities to speed up the process of bringing the most promising and life-saving treatments to seriously ill children.

“Childhood cancer touches thousands of moms every day and they are so brave in their heroic battle to take care of their kids,” said John Kordsmeier, president of the Northwestern Mutual Foundation. “This Mother’s Day program provides a simple, yet profound way for people to celebrate the positive impact their moms have in their lives while supporting innovative research to develop life-saving cures for kids.”

To participate, simply upload an image of your mom to Twitter, Instagram and/or Facebook, with the hashtag #MyHeroMom. Images should showcase how one values a mother figure in his/her life – whether a mom, daughter, aunt, sister or friend. For example, photos can depict a child and his or her mother figure or symbolic images of his or her mom as a hero.

#MyHeroMom is just one of the many ways Northwestern Mutual is committed to accelerating the search for cures to childhood cancers and to providing support to families battling the disease. Since 2012, the Northwestern Mutual Childhood Cancer Program has supported more than 2,500 children and families and funded more than 26,000 research hours toward life-saving cures.