Merck Serono, the biopharmaceutical division of Merck, together with Thyroid Federation International (TFI) today announced the International Thyroid Awareness Week, which will run from May 25 to 31, 2014. For the 6th consecutive year, Merck Serono and TFI join forces to launch the international awareness campaign this year entitled HIGH FIVE! - FIVE REASONS TO BE AWARE OF THYROID DISEASE. Five conditions associated with thyroid dysfunction will be the center of attention: thyroid cancer, autoimmunity, infertility, anxiety & depression, and iodine deficiency.
"Merck Serono is pleased to be part of the International Thyroid Awareness Week. This initiative is an established and highly regarded global awareness campaign which is endorsed by the American Thyroid Association (ATA), the European Thyroid Association (ETA), the Latin American Thyroid Society (LATS) and the Chinese Society of Endocrinology (CSE)," said Meeta Gulyani, Head of Strategy and Global Franchises at Merck's biopharmaceutical division Merck Serono. Since the start of the 1st International Thyroid Awareness Week in 2009, the campaign has attracted increasing attention. Today its website http://www.thyroidweek.com is available in 11 languages.
Ashok Bhaseen, President of Thyroid Federation International added, "One never realizes how important the thyroid is unless it causes problems, and when it does, the impact is widespread, affecting many organs and systems. Globally, an estimated 1.6 billion people are at risk of thyroid disease and up to 60% of them could be unaware of it."