According to an earnings conference call on Oct. 21, 2013 with Hasbro CEO Brian D. Goldner, total sales revenue for "Magic: The Gathering" is "up 30%" compared to last year. "The team is just launching a release called "Theros," and obviously off to a very good start relative to "Return to Ravnica," which was a year ago" said Goldner.
This isn't the first year that the game, which is created by the Hasbro subsidiary Wizards of the Coast, has had significant growth. In fact, the game's sales has been increasing by record amounts for the past several years. Two years ago the "Innistrad" prerelease attendance rose by an astounding 32%, which was attributed in part to Planeswalker Points. This current block's Hero's Path promotion seeks to maintain player's engagement and keep them coming back into local game stores.
"Magic: The Gathering" again delivered strong gains year-over-year.
Hasbro is investing some of the record earnings of "Magic: The Gathering" back into the game. Speaking about the company's increased operating profits, which is "primarily due to the favorable mix of revenues, including continued growth in "Magic: The Gathering," which we are also investing in for the long-term growth of the business."
We're also getting great growth from "Magic: The Gathering" and continue to invest in the online component. We've talked about marrying up the digital and analog experiences across brands. You're seeing that in "Magic."
For more information about "Magic: The Gathering" visit www.MagicTheGathering.com.