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Magic: the Gathering a contributing factor in Hasbro's 10% profit growth

Hasbro Inc., the parent company of Wizards of the Coast, announced earlier today a third quarter profit earnings growth of 10% - in part thanks to Magic: the Gathering.

According to Hasbro CEO Brian Goldner:

"Taking a closer look at our overall third quarter results. We had several Hasbro brands perform well and contribute to our overall growth.  BABY ALIVE, MY LITTLE PONY, MAGIC: THE GATHERING and TRANSFORMERS, including the new KRE-O-branded products,.all continued their growth trends in the quarter."

With Innistrad prerelease attendance up by an astounding 32%, that's a number that both Hasbro corporate and investers must be impressed with.  Attributed to the new Planeswalker Points, can the record number attendance of Magic: the Gathering players remain sustained and help keep Hasbro's profits high?

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Alongside the blockbuster Transformers movie helping to drive sales of Hasbro's core products, another contributing factor of Hasbro's profit growth was because of Hasbro's new Hub network of tv shows being a hit, including Family Game Night.

Check out my preview of the upcoming Family Game Night videogame, Hasbro Family Game Night 4: The Game Show, which will be available on Nintendo Wii, PlayStation Move, and Xbox 360 Kinect later this fall.

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, Boston Magic the Gathering Examiner

David Leavitt holds a BA in Humanities and Social Sciences from the University of Massachusetts Dartmouth. He has been playing Magic: The Gathering since Unlimited and has helped run two major Magic websites: MtgNews and MtgSalvation. Designer of the Tempest theme deck "Forest Fire", David also...

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