MAC Cosmetics uses unconventional looks to market their ads, but its Strength line represents the complete opposite of mainstream beauty campaigns. MAC's Strength marketing strategy not only relies on makeup, but a body that brings about a double or triple take. Jelena Abbou IFBB Pro is the new face of MAC Cosmetics. Abbou is a Serbian-American IFBB Pro Figure competitor.
MAC's Strength Ad
Bodybuilding athletes have not been used in mainstream cosmetic ventures, but MAC's Strength ad captures the female figure athlete as a beautiful, strong, feminine woman in one photo.
Flex your femininity with a colour collection that's fearless, elegant and strong. Strike a powerful pose, stand out, redefine the notion of beauty - and do it with strength too irresistible to ignore.
Abbou's unconventional look is accentuated by a black, sleek, pleather ball gown. With both arms flexed; she shows off sculpted shoulders, and a v-taper. Between the placement of the gown and Abbou's biceps shot, a lovely shaped lat muscle is visible, making every nuance of this photo match MAC's marketing approach.
What's in MAC's Strength Line?
MAC’s Strength makeup line contains two eye shadow palettes, mascara, liquid and pencil eyeliner, powder pencil, blush, nail lacquer and two makeup brushes. MAC's Strength line also has five shades lipstick which includes strong woman, absolute power and firm form. At the moment, firm form is sold out on MAC’s website.