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Lady Gaga accused of securing payola for G.U.Y. Billboard chart position

Lady Gaga is promoting to Sirius her song G.U.Y. where she started.
Lady Gaga is promoting to Sirius her song G.U.Y. where she started.
Photo by Jamie McCarthy

It is just one day after the release of Lady Gaga's G.U.Y. music video and Pop Music Gadfly is already reporting today (March 25), unspeakable acts of new tricks to obtain disputable Billboard chart positions. Authoritative music journalist Angela Cheng is now reporting that VEVO/YouTube ads for the "G.U.Y." music video have been procured and are currently in action.

When people now visit YouTube, they will encounter an unsolicited full video advertisement for Lady Gaga's "G.U.Y." The "G.U.Y. ad, which isn't intended as an actual play, because it appears as a commercial before the video people want to see, will indeed be counted by Billboard towards G.U.Y’s chart position. This is payola for performance in its purest form. This is happening even when most people are not into it.

"This is how Gaga’s song “Dope,” a song nobody knows about, charted in the top ten last year–an add for the song was played before thousands of videos," states Ms. Cheng. "Billboard knew this, but still counted the views towards its chart position. There is more to come on this!"

Lady Gaga and her worshipers are fingering her VEVO/YouTube views for G.U.Y. to actually push the single onto the Billboard Top 40 charts, when it is not even playing at radio and the song is not even in the top 100 songs on iTunes.

Anonymous sources close to Lady Gaga are divulging to Ms. Cheng that she hysterically expects “G.U.Y.” to debut in the top ten this week. She's been allegedly spouting, "It doesn't matter how it happens, just that it does."

Ms. Cheng, performing excellent investigative reporting, interviewed a rep from Billboard yesterday who assured her that all views for the video will count, no matter how they were accrued.

'If somebody watches the video 300 times, they must really like the song. The same happens when a radio station plays a song repeatedly,” an anonymous source at Billboard is quoted by Ms. Cheng.

This new "Gregorian Algorithm" created by Billboard is quite confusing and is allegedly made to help promote Lady Gaga's ARTPOP. It has been reported yesterday that Gaga’s reps have assertedly met with Billboard executives to blueprint a plan of attack to make "G.U.Y." an actual top ten hit.

Gaga recently stopped off at the Sirius studios in New York City to meet with program executives and to hop on the air and promote her new single. Sirius BPM is where Gaga started out several years ago. Cary Vance and Promo Only were the first promoters to break Gaga's "Just Dance" record, before she went to mainstream radio. Gaga is going back to her roots, so to say. It appears that G.U.Y. will not be given the financial push it requires to be added at mainstream, Clear Channel top 40 radio stations in the U.S. However, we can expect to hear G.U.Y. played in the clubs, on satellite radio and Internet stations.

The SXSW Doritos barf show singer and pro-Bulimia activist will stop at nothing to make this record a success. Gaga is doing everything in her power and out of her power to force ARTPOP upon the world. Together with Gaga's secured marketing partnerships within NBC Universal, Billboard, Versace, and Bravo's Real Housewives of Beverly Hills, it is safe to bet that she'll get what she wants, when she wants it, and how she wants it. More shall be revealed though as to how long all of this alleged chart manipulation will work out.

Follow me on Twitter for more updates and other relevant celebrity news at @jimstraz.