Skip to main content
  1. News
  2. Business & Finance
  3. Marketing & PR

Kmart faux pas in Puerto Rico

See also

As companies go global it is important they remember the culture and language of the new territory they are expanding into. Even a small mistake can have long lasting negative impressions.

During a vendor meeting in San Juan, Kmart’s vendor development department was brainstorming ways to improve the supply chain in their Puerto Rican stores. A new store had just opened near Ponce which, during the construction phase, had been delivered the traditional “Garden Shop” sign for the side of the building. The sign was in English and the local population was 90% Spanish speaking. In pointing out the faux pas, the vendor said, “It said Garden Shop in English which translated into the Spanish words, ‘your kind not welcome here’.”

Kmart changed the sign shortly after the store opened but damage had been done.

This is excerpted from “Send customers a positive message”, part of the “How to” series at getmaximpact.com, a website based in Rochester Hills, Mich., dedicated to business and individual growth.

© Max Impact, used with permission.

Marketing and Public relations resources:

Advertisement

News

  • Israel, Hamas clash in Gaza
    Hamas claims to have captured an IDF soldier on the bloodiest day of the conflict
    Video
    Video
  • Missing bodies
    38 bodies have not been found from the MH17 debris field in eastern Ukraine
    World News
  • Peeping Toms in NSA?
    Has the NSA seen you naked? Edward Snowden says it's not unlikely
    NSA
  • Autism study
    The newest, largest study on autism suggests that it mostly has to do with genetics
    Science
  • McIlroy takes Open
    Rory McIlroy hangs onto the lead and wins the 2014 British Open
    Sports
  • $23 billion payout
    A jury sides with the widow of a smoker, tobacco company shells out $23 billion
    Headlines

Related Videos:

  • About Yo
    <iframe width="560" height="315" src="//www.youtube.com/embed/7I9_Gl4QZoo?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>
  • 5 affordable strategies to effectively market your startup
    <div class="video-info" data-id="517230246" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=517230246&autoStart=true"></div>
  • Trading Up The Chain To Increase Your Company's Exposure
    <div class="video-info" data-id="517412415" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=517412415&autoStart=true"></div>