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Jordan Brand joins 2014 World Cup

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Charlotte Bobcats owner Michael Jordan is a proven global icon who has proven to transcend generations with his presence. His ability to generate income led to his ability to become the first NBA player ever to own a NBA franchise. A big part of Michael Jordan's income has been the Air Jordan brand, the brand of shoes and athletic clothing designed, owned, and produced by Michael Jordan for Nike's Jordan Brand subsidiary. Jordan's Air Jordan Brand reportedly earned him $90 million from Nike in 2013. For perspective, Adidas sold $40 million in the U.S. of the signature shoes of its top athlete, Derrick Rose in 2013.

Clearly, Michael Jordan remains a major global icon and this extends into the upcoming 2014 World Cup, where Jordan Brand was recently unveiled a line of World Cup inspired apparel. This recent press release details how Michael Jordan plans to leave an impression on the 2014 World Cup:

With the highly-anticipated 2014 FIFA World Cup set to kick off in Brazil, Jordan Brand is celebrating the global tournament with all-new colorways for the Air Jordan VI, Jordan CP3.VII AE, as well as a line of World Cup inspired apparel.

Dubbed the Brazil Pack, the country’s flag inspires the nine-piece collection, while graphically blended vivid colors highlight the Jordan Brand’s heritage. Grounded in black with hints of yellow and green, the assortment features premium materials such as leather and waxed cotton.

The full collection includes a sleeveless hoodie, varsity jacket, hybrid jersey, elephant print tank, elephant fade tee, basketball shorts as well as socks, snapback caps and a scarf. Highlights include the Varsity Jacket, which features Michael Jordan’s accolades and celebrates Brazil’s quest for their sixth championship. Additionally, the Hybrid Jersey nods to Nike’s football kit from last year by merging football and basketball silhouettes to create an unexpected piece in the assortment.

Starting June 12, consumers can purchase the apparel assortment at select retail stores and Jordan.com. The Jordan Brazil Pack will drop June 21 for a suggested retail price of $500.

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