Jay Z credited a "good friend and vegan" for convincing him to try the merits of the plant-based plan by eating a vegan breakfast daily.
"It was surprisingly easier on me than I thought," Jay Z admits.
With the challenge scheduled to end on December 25, Jay Z describes his diet as a "a spiritual and physical cleanse." He declined to predict whether he will follow it after Christmas.
Will Beyonce join him? She earned the following mention: "P.S. B is also joining me."
As for the "good friend," a link from Jay Z's site for more information goes to his trainer's commercial Web site, not-so-coincidentally called 22 Days Nutrition. The trainer, Marco Borges, sells various nutrition products and has a testimonial from Jay Z predominantly posted on his Web site: "The World’s Best Trainer.”
However, fans responding to Jay Z's pledge focused on the merits of the plant-based approach and encouraged him with tips for where to dine.
In a December 3 blog, Physicians Committee for Responsible Medicine (PCRM) Dr. Neal Barnard praised Jay Z for the decision.
"The science is simple: The more plant-based meals we eat, the healthier we’ll be in the long run," said Dr. Barnard.
"The American Academy of Nutrition and Dietetics finds people who follow vegetarian diets have a lower body mass index, lower risk of heart disease, lower cholesterol levels, lower blood pressure, and lower rates of overall cancer," added the author of "The Get Healthy, Go Vegan Cookbook: 125 Easy and Delicious Recipes to Jump-Start Weight Loss and Help You Feel Great" (click for details).
Worth noting: This isn't Beyonce's first attempt at going vegan. After shedding her 60 pregnancy pounds, she reportedly ate one vegan meal a day, according to Life & Style magazine.