By Paul Fitzgerald - A popular Canadian electronic cigarette company based in Calgary, AB, is pushing the envelope in a creative and unique fashion that proves they are leaders in the tobacco harm reduction movement.
Dune Vapor Group, known nationally and globally, has just launched Vapor J’adore For Her. The company’s new product line includes an array of sleek and stylish electronic cigarettes (e-cigs).
Steve Muzaic, Vice President of Dune Vapor Group, says, “Our market research showed that half of the smoking population in Canada and the USA are women, and over half of all e-cig users are women.”
“Realizing that there was a big market opportunity, we asked ourselves: How can we create a premium offering in e-cigarettes that is designed with the modern woman in mind?”
They commissioned a team of social anthropologists to visit popular vaping locations to better understand what women in particular were looking for in an e-cigarette. Key insights emerged and exposed that the e-cigarettes that were available on the market were too big and heavy.
“Our anthropologists learned that while an e-cigarette closely imitates a tobacco cigarette in appearance, the majority of women did not want to look like they were smoking a tobacco cigarette. Using this data to understand our customer, we developed a premium quality product that offers an ultra-slim and light weight design, and features a soft-tip filter and genuine crystal element. Vapor J’adore combines style with innovation and is available in 5 fashion forward colors.”
The ‘butt out and vape in’ movement is now in full swing.
According to Well Fargo, e-cigs soon will be a $4-billion industry, and in a few years’ time that number is expected to reach $14-billion.
According to Dr. Sean Davis, women smokers face massive health risks. Dr. Davis claims to have no financial interest in e-cigarettes.
With this, it’s no wonder women now are turning to the vape experience as a means to help them kick the nicotine habit and live healthier lives.
“The use of tobacco claims millions of lives every year,” says Dr. Davis. “Women smokers also have a 25%-50% more chance of developing lung cancer than men. Women increase their chance of developing lung cancer by 2% of each year that they continue to smoke. They can also have adverse effects in pregnancy if they continue to smoke.”
Dr. Michael Siegel, professor of community health sciences at Boston University states ““While it is well-recognized that nicotine plays a role in smoking addiction, little attention has been given to the behavioral aspects of the addiction,” he says. “These devices simulate the smoking experience, which appears to make them effective as a smoking cessation tool.” While more studies needs to be done on the actual mechanisms of what apparently makes electronic cigarettes effective, Dr. Siegel believes there might be a link between the e-cigarette's physical simulations of smoking with the success of quitting. Dr. Siegel also claims to have no financial interest in e-cigarettes.
While there is debate in Canada and the USA on whether or not to ban e-cigs, many health experts are seeing their positive benefits.
Jennifer Miller, vice-president of health promotion with the Canadian Lung Association states, “I think we owe it to millions of Canadians who are addicted to tobacco products. If there’s a product out there that may have some merit to bring down those numbers, then we have to look at it.”