Recently launched in public beta, Swayy is a content discovery tool with an edge. The platform analyzes a user's posts, engagement on social networks, and followers' interests, and delivers tailored content to share.
Meet Lior Degani, one of its co-founders. In this exclusive interview, he will tell us more about Swayy and what makes this curation tool unique.
Cendrine Marrouat: Hello Lior, thank you for answering my questions. Please introduce yourself and the team briefly.
Lior Degani: My name is Lior. I'm one of the co-founders of Swayy and do marketing for the company. All the founders grew up in the same town and have known each other since high school.
The guys are:
- Ohad Frankfurt - CEO
- Shlomi Babluki - Chief Scientist
- Oz Katz - CTO
CM: Every startup has a story. What is Swayy’s?
LD: Our story started when we actually had a different startup called SUMMER. Once we first raised funding, our first hire was a Community Manager, as we are true believers in Content Marketing - Writing blogs, sharing content and boost the brand through Social Media.
We found out our community manager (and ourselves) spent a lot of time exploring the web trying to find interesting content to share across social networks, trying to measure the success of the social media marketing strategy, and there was no content discovery tool for social media marketing needs.
So we decided to create a small side-project to help her find better content. After a short while, we found out that by using this side project tool, it took our community manager a few minutes a day to find relevant content to share instead of a few hours.
Once we realized that, we explored a bit more and we understood many other SMBs, startups and social media marketing managers shared this same problem - then we realised that there was a lot more in Swayy than a side-project.
CM: How did you come up with the name “Swayy”?
LD: We were looking for a name that will describe Influence, and we liked the word Sway. For differentiation purposes and because of domain name issues, we added another Y and named the product Swayy :-)
CM: Swayy surfaces relevant content based a user’s interest and their engagement on social networks. Would you tell us a little more about that?
LD: The idea behind Swayy is that content sharing is not about what interests you, but what your audience would like to consume. Following this concept, Swayy does two major things in the background. It analyses your social profiles (your audience's interests and engagements) on a semantic level, and matches that with the most relevant content from around the web.
We all know what we like to read or consume, but if I shared an article that my audience liked, how can I easily discover more relevant stuff to share with them?
CM: What are some features that make Swayy different from content curation platforms like Scoop.it or Trap.it?
LD: Lots of great content curation tools lets the user curate his own content and consume what others have curated. The Swayy technology provides the user with the content based on semantic algorithms and machine learning. In addition, Swayy was built to be the perfect solution for Social Media marketers, so you get different sets of content for different social accounts, team collaboration, suggested hashtags and handles, post scheduling, etc.
Those are some key points of difference and what makes Swayy a time and energy saver for those who need to curate content for a living or for their company.
CM: Who is the average user of the platform?
LD: Swayy's average users are social media marketers, either of SMB's and startups, or individuals who are their own brand and market themselves. These users manage big social communities, and as an integral part of their Content Marketing strategy, they share interesting content for their followers to consume.
CM: In a world where content curation is becoming the norm, what role do you think Swayy play or will play?
LD: Swayy was aimed to be, and I'm happy to say that it already became, a key player in the content curation world, with a social media marketing angle.
There are a lot of awesome social media management tools which are lacking with content discovery, and that's where Swayy enters the picture.
CM: Any new feature(s) in the works?
LD: Absolutely! We're in the works all the time, with improvements and additions, based on what our amazing users are asking and suggesting us.
At the moment we're working on new releases to provide the user more control and a more custom targeted content, and of course a Mobile and a Tablet experience for Swayy. Stay tuned, there is a lot more exciting stuff to come out in the near future.
CM: Anything you would like to add?
LD: We're always looking for suggestions, feedback and requests. Some of our greatest features were built out of users' requests, and that's how we like to build Swayy.
Also, we all like to blog and share our story, so we'd love to answer some questions about our culture, marketing, technologies or everything else that might be interesting to share.
To start using Swayy, visit http://www.swayy.co.