This week as the Nobel Prize winners are announced, take note: There is no Nobel Prize for Music. Surely, if Alfred Nobel recognized the importance and influence of the literary arts, one would think that music would also be regarded as a highly influential creative strategy for the benefit of mankind.
Think of it, a music award bestowed to a person whose efforts in the field of music produced an outstanding work in a quintessential direction for consistent community outreach, ethical living, and compassionate change.
There are a number of music artists whose life works have been dedicated to this mass appealing art and they occasionally make headlines speaking out against the many injustices around the world. We applaud these figures for lending their clout and bringing issues to the attention of the media and the public, however, their music does not consistently reflect the causes they support.
If such a music prize existed and was given to an artist whose music and efforts represented the greatest benefit to mankind and cultural advancement, it would certainly be awarded to Croatian hip-hop artist IFEEL.
IFEEL’s music emphasizes the inextricable connection between human animals and non-human animals. His original lyrics remind us that humans are both the cause of animal suffering and the answer to ending animal suffering.
Music for the Mind
During the Veganmania tour, IFEEL performed in Winterthur, Klagenfurt, Vienna, and Zagreb. Clad in a t-shirt and jeans, there is IFEEL, his voice, and a cage. Violently grabbed by two agressive men and forced into a pig gestation crate at center stage, the song CALL 911 begins.
“The song tells the stories of three kidnapped and abused animals, Duck Mullard, Monkey Macaque, and dog APBT,” IFEEL explains. “We staged this shocking scene at the beginning of the concert to bring attention to violent acts being done against animals in the foie gras industry, animal experimentation, and dog fighting.”
“Performing from the cage was a real emotional experience for me,” IFEEL says. “I chose to rap from the perspective of abused animals in the cage because I wanted to realistically portray their final call for help.”
The audience got the message loud and clear. But the message continues.
Clean Fuel for the Body
Featured in Kathy Divine’s book Plant-powered Men: Inspirational Men Share their Secrets of Optimal Health and Boundless Energy, IFEEL reveals, “As a vegan, I get plenty of quality food to support my active lifestyle. I am vegan for the animals, but it also makes it easier for me to have more clean energy and recover quickly between my workouts.”
IFEEL, who gives presentations about veganism and fitness at health festivals to show people how to be “vegan fit” says, “I work out with both weights and bodyweight, in the gym and in nature. I change my routine often, respect my body, and push myself to feel powerful in my own skin.”
Action for the Soul
“Animal sanctuaries are very special places,” IFEEL remarks. “They are epicenters of compassion and healing. I want all my fans to go visit a sanctuary or shelter so they can feel that powerful soul-to-soul connection with animals who live there.”
It all comes down to IFEEL’s vegan mentality:
Love animals + Respect your body + Know why you do what you do
“Habits are passed on through generations. Indoctrination runs deep. Knowledge,” IFEEL believes, “can give you wings and help you be a better, healthier, more compassionate human being.”