The new Hunger Games film: Catching Fire is teaming up with the UN World Food Programme (WFP) and Feeding America. The Ignite the Fight Campaign seeks to raise awareness about the 842 million people worldwide who suffer from hunger.
A new web site has been set up with information about world hunger. At this site you can register your email address with a chance to win Hunger Games film prizes. Proceeds from sales at the site will be donated to WFP and Feeding America. Fans are being asked to spread the word on social media using the hashtag #ignitethefight
The new film, starring Jennifer Lawrence, and Liam Hemsworth, premieres November 22nd.
WFP relies on voluntary funding and needs the help of media in raising awareness about the humanitarian emergencies around the globe. The millions of suffering war victims in Syria, Mali, Central African Republic, South Sudan and other countries rely on aid from WFP.
Feeding America is the largest domestic food aid organization. There are nearly 50 million Americans who suffer from hunger. Cuts in the food stamp program, effective November 1st, is expected to place an increased strain on Feeding America's network of food banks.
History is also on the side of the Hunger Games initative. The motion picture industry held major fundraisers for world hunger relief in 1920-21, following appeals by Herbert Hoover and General John Pershing. The hope is that the industry will use its powerful presence today to alleviate the starvation and suffering facing millions.
Visit the Hunger Games site to learn more.