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How to use Skype as a relationship building sales tool

For centuries business was done on a handshake but in today's global economy business partners are often spread out across the nation or even multiple nations. Email and phone calls can facilitate communication but cannot facilitate the highest degree of relationship building. Most global cultures still demand personal contact in building confidence in others as do many high level business executives.

U.S. Secretary of State Hillary Clinton took questions from youths from around the world via satellite and social media including Twitter, Facebook and Skype in advance of her last day at the State Department Friday, January 29, 2013 in Washington.
Photo by Chip Somodevilla/Getty Images
Actress Zooey Deschanel via Skype onstage during Variety's 4th Annual Power of Comedy presented by Xbox One benefiting the Noreen Fraser Foundation at Avalon on November 16, 2013 in Hollywood, California.
Photo by Jason Kempin

This is where Skype comes in. When you use Skype instead of a simple phone call the context shifts from impersonal to personal. Skype allows you to add the important element the body language which is missing from the telephone and it brings in voice inflection which is missing from email.

Although it does not have the feel of an in person meeting Skype does come close. Each participant in the Skype call is able to see the other person, provided video is turned on, in such a way that it is almost like being across the table from them.

You can enhance the personal relationship by carefully selecting the background the participant will see. Position your computer’s camera in such a way they can see elements of your personality and your company they could spur questions or comments, reveal similar areas of interest or show the professionalism of your character.

©2014 Max Impact, used with permission.

Additional Cultural Resources

  • Culture Bridges are a look at the contents of the character within each of us. Information is contained on more than 20 different categories of culture.
  • Cultural Faux Pas is an interesting quiz about marketing mistakes made by others.
  • Culture Quizzes allow you to test your cultural IQ with fun and informative quizzes.

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