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#HolidayHaiku for philanthropists like you

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Calling all public poets and other writers! Now is the time to share your holiday-inspired haikus on Twitter (using the hashtag #HolidayHaiku). When you do, one dollar (up to $2,000) per haiku will be donated to City Harvest by Penguin Random House. They are seeking to fight hunger this Christmas season with this campaign!

City Harvest is a food rescue organization that is dedicated to feeding the hungry people of New York. They have been serving New York City for more than 30 years now. City Harvest (www.cityharvest.org) is the world's first food rescue organization, dedicated to feeding the city’s hungry men, women, and children. In 2013 alone, the group will collect 46 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to more than 500 community food programs throughout New York City by a fleet of trucks and bikes. City Harvest helps feed the more than one million New Yorkers that face hunger each year.

“Penguin Random House is proud to support City Harvest fight hunger while inspiring creativity on Twitter,” said Christine McNamara, Vice President and Director of Partnerships at Random House. “#HolidayHaiku gives readers and writers a way to share in the true spirit of the season by giving back to the community. We look forward to an outpouring of creative holiday poems from the public.”

Never heard of a Haiku? Well it is an unrhymed verse of Japanese origin, containing three lines of five, seven, and five syllables. The holiday haikus you share on Twitter can retell a holiday memory, explore the meaning of the holidays, or share a message of peace and love to everyone, everywhere. Tweets must include #holidayhaiku in order for a donation to be made. Throughout the campaign, Penguin Random House and City Harvest will retweet select haikus using handles @cityharvest, @randomhouse, @penguinusa, and more.

"Twitter has great potential for writers and authors looking to experiment publicly before a global audience of millions,” said Andrew Fitzgerald, Interim Head of Twitter News at Twitter Inc. “We're thrilled to see Penguin Random House encouraging that kind of creative experimentation and doing so in the service of a great cause."

“Record numbers of New Yorkers are living in poverty right now and the lines at emergency food programs are growing,” said Kyle Clifford, Associate Director of Corporate Partnerships at City Harvest. “We are thankful to have the support of Penguin Random House to engage the public through this campaign and help us feed hungry New Yorkers at such an important time.”

It is great when organizations like Penguin Random House (http://www.penguinrandomhouse.com/), the world’s first truly global trade book publisher get involved in public matters such as hunger. The combining of Random House and Penguin this past July produced this great new organization called Penguin Random House. Currently, Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors. Thanks to all of their hard work and dedication, more people will not go hungry this holiday season. Keep up the great work!

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