Examiner.com was on the scene for the Supima Design Competition runway presentation on Thursday at the Studio at Lincoln Center. "Supima is America’s luxury cotton: founded in 1954, the Supima brand designates an elite variety of pima cotton grown only in California and the Southwestern U.S. and prized the world over by designers and retailers who value its luster, strength, and superior softness. Begun in 2008, the annual Supima Design Competition was created to give runway exposure to emerging talent," according to the Mercedes-Benz Fashion Week web site.
Rachel Zoe served as the host for the event and the judges included Janie Bryant, Douglas Hannant, Fern Mallis, Buxton Midyette, Rachel Roy, Jessica Stam and Alexandra Wilkis Wilson. "Four of America’s top design schools were asked to select two finalists from among their graduating seniors. Each finalist was asked to create a capsule collection of women’s eveningwear gowns from premium Supima denims, knits, corduroys, twills, and shirting." This year’s eight finalists were: Bradley Mounce and Carly Rosenbrook from the Fashion Institute of Technology; Sylvia Bukowski and Will Riddle from Kent State; Hannah Soukup and Morgan Selin from the Rhode Island School of Design; and Michelle Leal and Rachel Buske from the Savannah College of Art and Design.
Buxton S. Midyette, the Vice President of Marking for Supima, introduced the presentation. "We are so excited to have everyone here today to see our rising talents in the industry. Supima has once again partnered with the leading design schools in the U.S. for this program...We’re so fortunate and so pleased to be working with these schools and their finalists. They’ve nominated two of their top graduating seniors to be with us here today and all the fabrics you’re going to see on the runway are made of Supima cotton. Little note of interest, the fabrics that they’ve worked with...they were not dyed, they were unfinished, so everything you see on the runway is cause of these students working and slaving for the past three months to show to you all of the colors, all the details. It’s very impressive and we’re so excited to show their work to you. " Brooks Brothers, AG Adriano Goldschmeid, Agave, Bloomingdale's and Kurabo all provided fabrics, while Tumbling Colors mentored the students on dying and coloration.
Next guests had the opportunity to see of the collections on the runway and then Rachel Zoe announced the winner. "How incredible was that you guys? Applause for you guys, that was out of control. I can’t do any of that, I just want to say. That was extraordinary, thank you so much. Such incredible talent and I am so honored to be here today. I couldn’t be more honored to announce the winner of the Supima Design Competition today and $10,000 to...Morgan Selin of Rhode Island School of Design."
Guests at the show left with swag from Brooks Brothers, Zonin, Smartwater, Splendid, Michael Stars, Hanky Panky, CC Corso Como and AG Adriano Goldschmied.