Guardian Research Shows Commenters Make Up Less than 1% of Total Audience

Despite only being mentioned in passing on their site, The Guardian broke down some statistics on their commenting community. "At least 20% of the comments left on the Guardian website each month come from only 2,600 user accounts, who together make up just 0.0037% of the Guardian's declared monthly audience. The other 80% come from a maximum (mathematically calculated) of 498,600 accounts, or 0.7% of the total monthly audience, broadly reaffirming the 90:9:1 rule. (At least 80 of those 2,600 are on the Guardian's Technology site"

The affirmation of 90:9:1, or the one percent rule, is a vindication of many assumptions people make about forums and comment sections. Looking at this you can assume that comments are either a service to the most ardent followers of your site, or it can be simply a vocal minority that can bully you into group think.

That depends on the site of course, and it depends on the writers' relationship with with those commenters. Trying to build a community isn't easy work, and understanding the makeup of that community is important. The Guardian shows comments are given by a small user base, and it may not be rise to assume those inns hold for your whole audience.

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, Tech Research Examiner

Growing up in both Wisconsin and Illinois, Michael feels that technology doesn't disappear when you leave Silicon Valley. It is just as vital to connect people in Milwaukee with tech as it is to appeal to the hipsters on Mission St. He currently studies computer science and English at Ellis...

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