Online writers looking to attract the attention of super search engine Google may soon discover that what worked a decade ago no longer works. Unlike Google Penguin and Panda, Hummingbird is more than an update. Google Hummingbird is a new algorithm for Google’s search engine, reports The Telegraph on October 3.
According to Google, it has moved away from keyword searches and turned to semantic searches instead. For writers and website owners this means that content heavy in keywords will no longer be rewarded with the lion’s share of potential readers. Instead, Hummingbird attempts to return search results to match the semantic meaning of the phrase entered. It other words, it returns results that actually answer the reader’s question – not a collection of pages that rank high for a specific keyword.
For those searching for information, this means they can enter a term in normal speech and Hummingbird will miraculously return pages that address the essence of the question - not pages that contain the keyword.
For writers it means keywords are less important than ever and focusing on answering the reader’s question such as “when”, “how” and “why” should soon become the key to successful online content.
According to writer Jerry Brown from the Telegraph, Google Hummingbird has already been in action for the past two months and is expected to affect approximately 90 percent of all Google searches.