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Friendly’s Ice Cream CEO kicks off risk-free dining initiative

Friendly's Ice Cream CEO kicks off risk-free dining initiative
Friendly's Ice Cream CEO kicks off risk-free dining initiative
Photo by Joe Raedle

Since taking over the 78-year-old company’s leadership in June 2012, John Maguire and the Friendly’s Ice Cream team have been diligently working to improve food quality and guest service at all locations. Confident that the steps taken have created friendlier people, craveable food and an energized environment– Maguire is promising diners that the brand is “back and better than ever” and at their next visit they will have a great experience.

The 100% risk free dining initiative which went into effect on Monday, April 28th at Friendly’s Ice Cream is a brand-wide implementation of the Great Memories Guarantee. It is a promise that will be fulfilled at the brand’s 340 restaurants.

In his short tenure, John Maguire has made inroads in bringing the company back to its roots. This is the CEO’s own personal way of letting guests know that Friendly’s is “back and better than ever” and that during their next visit, if they don’t experience the delicious food and great service they deserve – the meal is on him. That is Friendly's 100% risk free dining initiative.

To date, improvements to Friendly’s overall dining experience include the retraining, recertification and rehiring of all restaurant employees, the upgrade of ingredients such as fresh, never frozen, beef burgers, ocean fresh haddock in the Fishamajig® SuperMelt, and the reintroduction of hard ice cream in the classic Fribble shake, along with the refreshing and refurbishing of interiors and exteriors at over forty locations.

“When I think about Friendly’s, I recall the memorable visits that I had as a child dining at my local restaurant with family and friends,” said Maguire. “Our goal is to provide current and future generations with the opportunity to enjoy our great food and ice cream treats while creating new memories of their own in an environment that’s both warm and welcoming.”