Automotive design is a long process that starts with a two-dimensional sketch; it can take up to two years for that sketch to become a vehicle ready for production.
A little-known step within this complex process involves animation. Similar to a full-length motion picture, animations, created by a dedicated 10-person team, begin with a storyboard with proposed shots. These animations are similar to movie trailers, showing the new vehicle in its natural habitat, so to speak.
Just as with an actual vehicle, intense attention to detail elevates the end result. With Ford-created animations, this includes rendering images in ultra-high definition, known as 4K, which is four times clearer than commercial high-definition imaging.
This method helps to create the realism needed to accurately assess all facets of the vehicle – exterior, interior, proportions, stance – in an environment that replicates real-life surroundings. Cityscapes are rendered with amazing detail – right down to imperfections in the street – to provide reference points.
Ford animation renderings – complete with music – provide a preview for what is to come. Animation is a powerful tool Ford uses to make better-informed decisions for customers.
With animation created by Ford’s in-house animation studio, intense detail like ultra-high definition, helps to create the realism needed to accurately assess all facets of the vehicle in an environment that replicates reality. Ford animation renderings – complete with music – provide a preview for what is to come.