Ford Motors' had the highest market share of plug-in hybrid car sales in October 2013, according to information the company released on Monday. The Ford C-MAX Energi, and Ford Fusion Energi, the company's two plug-in hybrid cars, together have have sales exceeding both the Toyota Prius Plug-in and the Chevy Volt.
Ford plug-in hybrid sales totaled 2,179 units in October 2013, and according to Ford this accounts for 34% of the U.S. plug-in hybrid market. Toyota sold 2,095 units of the Prius Plug-in while GM sold 2,022 units of the Chevy Volt.
While GM insists on calling the Volt an "extended range electric vehicle" it is actually a plug-in hybrid, just as it says on the EPA sticker.
The Prius Plug-in is a Prius, with an electric range of 12 miles or so. The Ford Energi models both have an electric range of 20 miles. The Chevy Volt has an electric range of 35-40 miles. For each of these a gasoline engine provides range extension.
Ford boasts that they've catapulted from zero market share to 34% market share in 13 months, in the plug-in hybrid market. California is Ford's strongest plug-in hybrid market, accounting for 38% of sales. This corresponds to the other automakers who see the strongest electrified vehicle sales in California. The San Francisco Bay Area is the Ford's strongest plug-in hybrid market, also corresponding to numbers from other automakers. For example, Nissan named that region as having the the most Nissan Leaf sales.
According to data captured by Ford through the MyFord Mobile service, their plug-in hybrids are being driven about 203,000 electric miles per day, or about 8,400 miles per hour. It also shows that Ford Energi owners are able to improve their ratio of electric miles driven from 20% to nearly 30% after six months of ownership.
Ford is looking to use electrified sales to win market share away from Toyota and Honda, especially in California. One can say they're beginning to succeed.