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Facebook launches Twitter-esque Trending feature

Facebook launches Trending feature to compete with Twitter
Facebook launches Trending feature to compete with Twitter

On Thursday, Facebook unveiled their long-awaited Trending feature on their blog.

The feature will be displayed as a module on the right side of your news feed and will be titled "Trending". Rather than using hashtags like Twitter, the listings displayed will be actual topics and stories that are curated to your interests. The problem that Facebook has faced with rolling out this feature sooner is that it is a social network based on private comments and stories, unlike Twitter, which is based on public posts.

The stories displayed for each user will be chosen based on their interests as well as three other criteria: the authority of the people commenting on it, how much users are participating in discussion of the topic, and how recently it has become popular.

When you click on the title, you will be taken to a page, similar to a Facebook page, where you can see all of the stories and public posts about the topic. You will also be able to see similar topics.

In an interview, Chris Struhar, an engineering manager at Facebook who works on Trending, revealed that Trending is just the beginning of Facebook's strategy. He said:

Our vision for news feed is to become your personal newspaper. We want to connect you with all the events in the world that you will want to know about.

The feature is still buggy, Struhar says that the company will respond to user feedback to improve.

What do you think about Facebook's plan on becoming your "personal newspaper"? Leave your thoughts in the comments section below.

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