Service after the sale says a lot about a business and the type of service provider you are. You've spent a lot of time, money, and energy getting the sale, now you have to keep it. How will you do that?
Thomas Faranda says, 'doing a great job and not meeting the customer's objectives is as useless as doing a poor job within the customer's objectives'.
After-sale service is important because it helps to ensure that customers are satisfied with their purchases and in case of any difficulty installing or setting up equipment, they can receive help. A happy customer will be loyal and will advertise your company for the great service they received thus keep your company making sales, notes ask.com.
Sales author, Jim Cathcart provides examples on how to enhance the service after the sale:
- If you sell real estate, give your customer an owner's manual for the new home. Show the buyer where the gas, water, and electric switches are. Prepare a list of important phone numbers. Give the customer a map of the area and indicate the location of nearby schools, churches, and stores.
- If you sell automobiles, take time to show the customer how to operate the new car. Go over the manufacturer's manual, and be willing to answer questions the customer may have.
- If your product is clothing, show the customer how to use accessories with the purchase to create a different look.
- If you sell insurance, prepare a summary which emphasizes that this wasn't a one time purchase and that as their insurance needs change over the years, you'll provide guidance and to suggest the policy that is just right for that customer.
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