Procrastination, defined as deferring an action to a later time, is one of the greatest enemies of time management.
Charles Dickens, an English writer and social critic, generally known as the greatest novelist of the Victorian period, was quoted as saying, “My advice is to never do tomorrow what you can do today. Procrastination is the thief of time.”
Dickens, after eliminating procrastination from his life, went on to write 15 novels, 5 novellas, and hundreds of short stories and non-fiction articles. He didn’t have the luxury to procrastinate, and according to Wikipedia, “His early impoverishment drove him to succeed.”
Imagine if Dickens, Toni Morrison, or George Orwell, had procrastinated? Memorable books like Oliver Twist, Beloved, or Animal Farm would have been deferred. That’s what procrastination does; it robs us of our greatness.
Nike, Inc., the worlds leading innovator in athletic footwear, apparel, equipment and accessories, knows a thing or two about procrastination. One of the core components of Nike’s brand is “Just Do It,” their highly recognized trademark.
Nike’s "Just Do It" trademark is very clear, simple, and to the point. Psychologically, “Just Do It” can be viewed as the great three-word command to overcome procrastination.
The act of just doing it, eclipses not doing it, and leads to success. But procrastination, the opposite of just doing it, have left, and will leave many of its future victims, broken by the wayside.
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