Pamela McColl’s introduction, “I decided to publisher the ‘most famous’ poem in the English language and edit omission to the reference to Santa Claus having a pipe and wreath of smoke around his head out of concern for the youngest of readers. In 2011 the UK Department of Health conducted a study of 1,000 children ages 3-7 and they found that 98% of them expressed a wish that no one in the world smoked. This edition was for them. It was also done because much still needs to be done to prevent the advance of the tobacco epidemic around the world. Currently one in five deaths in the USA is related to tobacco products and it is estimated that one in four deaths worldwide in this century will be the result of tobacco use. We are in this together as the disease and illness caused by tobacco products places an enormous burden on our healthcare system and costs families there loved ones lives far too early. In essence it deprives one in two users from reaching grandparenthood.”
She continued, “The release of Twas The Night Before Christmas and Baby and Me Tobacco Free have been successful in giving me opportunities to speak out about the need for greater tobacco prevention. Twas has won seven book awards and has been much talked about in the media - which is a good thing.
Twas The Night Before Christmas edited by Santa Claus for the benefit of children of the 21st. century is available in English, French, Chinese and Spanish. There are ebooks, hardcovers, softcovers and a special interactive enhanced ibook for Apple. There is also a reindeer toy named Dasher.”
Pamela’s mission for a healthier world started at an early age. She explained, “I grew up with two parents that smoked and I had to pull my father out of a burning house when I was 18. He had fallen asleep smoking. He recovered but the experience was horrendous.”